New digs for the dogs
New digs for the dogs
Rescue Ranch obtained a grant to upgrade its installations, but with supply chain issues and price increases, it was still $12,500 short. So we launched a last-minute special May fundraiser, hoping to make up the difference by the end of the month. I conceived and implemented a comprehensive, multichannel campaign to drive traffic to the campaign's landing page. By mid-May we had reached our $12,500 goal, but our supporters kept on giving. We raised a total $14,800.