Giving Tuesday 2023
Giving Tuesday 2023
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Rescue Ranch goal: $30k, amount raised: $40K+
Rescue Ranch goal: $30k, amount raised: $40K+
Every year, Rescue Ranch participates in the "North State Gives" event organized by CFNS. In 2023 we set a goal of $30,000, unprecedented for Rescue Ranch on Giving Tuesday. I implemented a comprehensive campaign to drive donors to our page on the event platform.
Campaign components:
Social media posts before, during and after the event
Email campaign
Event promos in our weekly e-newsletter
local and regional media interviews and promos
As a result of these efforts we raised a total upwards of $40,000: $39,055 online and the balance in offline donations. We also secured the highest number of individual donors among all 192 participating organizations.
Sample Social Posts
Sample Social Posts
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