Natalie Golay

"Your message is my business"—Natalie Golay

Senior Producer | Communications Specialist | Writer | Editor

Throughout my career, I’ve served diverse employers and clients across Canada, the United States and Mexico, developing content for a range of markets—from the high-tech industry to the heart-centered nonprofit sector. My expertise includes strategic planning, creative ideation, project oversight, storytelling, copywriting, editing, content creation, producing and media relations.

As Senior Producer for The Jefferson Exchange, I oversee a daily discussion program on Jefferson Public Radio (JPR), the NPR member station for Southern Oregon and Northern California. My team and I produce live and recorded radio interviews with public figures and subject-matter experts on topics of local and regional interest.

In previous communications roles, I focused on tailoring messaging to specific audiences and objectives while maintaining brand consistency and building strong, trust-based relationships with the media. As an editor, I’ve engaged in all aspects of the process, including content and copy editing.

JPR

The Jefferson Exchange

Daily discussion show

The Jefferson Exchange airs every weekday morning at 9 a.m. PT, with a replay at 8 p.m. Monday through Thursday our principal host, Mike Green, conducts interviews on a wide range of topics, such as current events, social issues, science, the environment, the arts and more. On Friday our award-winning reporters discuss that week's stories in a round-table on format on the Debrief. The news team is followed by one or two segments led by our podcast hosts. Topics include on gardening, mental health, archaeology, food, the arts, and more.

Listen to show segments at jeffexchange.org

The Jefferson Journal

JPR's members' magazine about living in Southern Oregon and Northern California

As contributor to the Journal, I write my passion for food and community from the perspective of a newcomer to the region. My first article was published in the July/August issue and is also available online.

Savoring Local: Going Rogue—A Foodie's TaleI knew about the Rogue Valley’s thriving food scene long before I came to live here. I’d spent the better part of two years driving up on the weekends with my dog, exploring the towns, strolling through quiet neighborhoods, and getting a taste of the region’s offerings: its wineries, friendly eateries, natural craft foods, and organic markets. But when I arrived to join the Jefferson Public Radio team, what struck me most wasn’t just the scenic beauty or the food—it was the people.

Rescue Ranch

Weekly ARTICLES

Click links below to read samples on rrdog.org

Sample Articles

Responsible Dog Ownership Month: One Dog’s Journey To The Right Home: Combines a "good news" update story about a beloved Rescue Ranch dog , in the context of Responsible Dog Ownership Month.
Starving, Injured, Dying Dog Gets Help And Treatment In The Nick Of Time: Published during a month-long appeal for donations to Kitu's Fund, the Rescue Ranch high-cost medical fund. Donations doubled within two days of publication.
Doggy Foster Home: The Right Solution For GSD with Special Needs: A follow up on a special needs dog with a degenerative spinal condition.
Can’t Adopt Yet? Help By Spending Quality Time With A Rescue Dog: Portrait of local volunteer couple who select a special dog for quality time together. This article has a great response from our audience and inspired a number of readers to become volunteers.
Badly Burned Lava Fire Dog, Now Looking at a Bright Future Full of Love: Recounts burn dog Lady's harrowing story of rescue and survival after suffering third-degree burns during the devastating Lava fire. This story inspired producers of the nationally syndicated TV show "To The Rescue" to shoot a full segment about Lady for one of their episodes.
See all articles

FUNDRAISING CAMPAIGNS

Click links below for project details

Giving Tuesday 2023 Campaign

New Digs For The Dogs Campaign

BRANDING

Website & logo resdesign

I led the redesign of the website in 2021. Working with the marketing team, we came up with an approachable, attractive, informative website that continues to evolve as the organization grows. It was universally well received.

Click arrows to toggle between new and old logo

Our objective was to retain the warmth and friendliness of the original logo (slide 2) while transforming it into a stronger and more distinctive brand identity (slide 1). The roof above the dogs symbolizes shelter and safety. It is also a stylized representation of Mt. Shasta and its satellite cone, Shastina, both visible in the distance behind the Adoption Center. The new logo's two colors now serve as the signature palette for our brand.

BROCHURES & FLYERS

Click Here to learn more about the samples below

Press ReleaseS

Rescue Ranch appeal for help during the devastating Lava Fire of 2021

Rescue Ranch_Lava Fire Appeal_SAMPLE PRESS RELEASE.pdf

SEASONAL E-CARDS TO DONOR LIST

In seasonal e-cards, the copy is limited to a friendly salutation and an expression of best wishes to the recipient. There is a discreet "Support Rescue Ranch" text link under the image, but the main purpose of these mailings is simply to connect with donors and, hopefully, make them smile. I created all e-cards using photos of Rescue Ranch dogs.

sample VideoS

Promos/Testimonials For Cozy Cube by Farm & Yard

Samples are portrait versions for use on social platforms. I shot & edited the videos, adding my original music in the background.

Testimonal/endorsement—approx. 2 mins

"How To" video—approx. 7 mins

Testimonal/endorsement—approx. 2 mins

Additional Samples

PNY Technologies

Case Studies For the High-End Nvidia Video/Graphics Card Market

I wrote and edited case studies for PNY Technologies from 2004-2019, showcasing high-end Nvidia cards. I drafted copy only. All design, layout work, and final proofing by PNY.

PNYPRO-Vexom-Case-Study-2018.pdf

Vexom Studios - PNY PREVAILPRO P3000 with NVIDIA Quadro

In this instance, I was asked to create a story based on a PNY questionnaire filled out by the user. I couldn't find enough "story" in the responses, but I knew that there had to be more to Vexom than what I was reading. PNY gave me permission to contact the client directly. I conducted the phone interview in Spanish and discovered that Vexom was a young, creative, vital company run by enthusiastic users of Nvidia products.

PNY_Case_Study_ObscuraDigital_HardRockCafe_Video_Wall.pdf

Hard Rock Cafe Rock Wall -NVIDIA Quadro Plex D2

Created from the interview notes of a PNY marketing colleague with direct client contact. My assignment was to find the story among the notes, come up with follow-up questions, and deliver an engaging result that would be accessible to everyone and especially attractive to decision-makers.

Mar de Inés-San miguel de allende, mx

AMORAY—Boutique Real Estate Development

AMORAY BROCHURE - MAIN TEXT ONLY.pdf

Amoray Brochure - Copy only

Originally hired to simply "fix" the English version of the Spanish brochure, I ultimately recommended a comprehensive rewrite instead. I reorganized the content to prioritize the destination because we were primarily targeting American buyers seeking an exceptional second home. From that perspective, in my view, we had to sell the setting first. As a result, I led with the unique qualities of the San Miguel lifestyle. Guided by my client's vision of the "best development in the best neighborhood of the best city in the world," I crafted a compelling narrative that would resonate with potential buyers.

Get in touch at golaynatalie@gmail.com

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